Sure, the real estate market is tough. Nevertheless, with proper pricing and good real estate marketing, properties are still selling.
According to Bloomberg, realtors are selling over 4.5 million units of US existing homes per year.
Based on the average home being sold for about $150,000 (Real Estate ABC), that’s $675,000,000,000 in sales total, just for existing residential properties.
And it’s no secret. Every good real estate agent knows the keys to selling real estate in 2012:
Pricing it right
Property looks its best
Seller is flexible — it is a buyers’ market afterall
and also, you should be
Now, considering 90% of properties are being sold by agents who already know about these four keys, what can an agent do to make his/her properties stand out from the rest?
The answer is: mail a folding postcard with magnet.
And if your response to that is ‘What?’, well let us tell you. (You see, we happen to make these.)
Our Foldup Magnet Mailer is a large 8-1/2″ x 11″ postcard folded in half, with a large 3-1/2″ x 4″ magnet inserted inside. The card is sealed with easy-peel glue, inkjet addressed on front, and mailed by the US Post Office to your prospect list or a direct mail list we can provide.
The postcard can be printed with all sorts of useful info, including color photos of homes for sale and listings in the area. The magnet typically includes your photo, contact info, website address and facebook url.
The Foldup Magnet Mailer makes a double impact: one, when it is received in the mail, and another when the magnet is applied to your prospect’s fridge or file cabinet.
The true power of the Foldup Magnet Mailer is in the distribution. Our experience shows that you should target your own community. You’ll likely gain more listings for yourself and you’ll be creating an invaluable network of neighbors who can become your Facebook friends and a great source for leads.
And you’ll have accomplished a nearly impossible feat: getting people to focus more than 2 seconds on the properties that you’re marketing.
The entire Foldup Magnet Mailer costs less than a dollar (1000 are 64 cents each). It provides you a high-impact presentation in the short term, and an effective way to keep your message in front for weeks, months or longer.
So be a part of that $675,000,000,000 in real estate sales, and kickstart your real estate marketing with a foldup magnet mailer.
Another service from magnetbyMail, doing our part to help promote the economy.
Ok, maybe you don’t run a pizza shop. You still could benefit from a marketing idea that helps deliver pizza sales from coast to coast.
It’s our Stuckup Mailer. We can print a takeout menu on one side of the postcard. On the other side we attach a magnet and inkjet a mailing address you supply.
We prepare all the Stuckup mailers for bulk mail, so you get a sizable postage discount, and drop them in the mail for you.
If you need a low cost way to reach an entire neighborhood, we can provide a saturation mailing list, and you could reach your entire community for pennies.
With an enticing offer or artwork, the card makes a quick trip from your recipients’ mailboxes to their refrigerator doors.
At 3-1/2″ x 8-1/2″ and UV coated on front, it’s just right for a small takeout menu (which is why pizza restaurants love it).
But it’s also a great size for advertisers and organizations who need to distribute lists of phone numbers, key contacts or web addresses. Or useful procedures, recipes, emergency preparedness checklists, key tips, calendars, schedules or campaign bios. Or maps, inspiring quotes, artwork or colorful travel vistas.
With a good Stuckup Mailer, you’ll discover that the refrigerator door is the most valuable spot in the whole house. And you’ll be making the most of this space.
Best of all, your promotional message could be there for months or more.
Makes you want to order take out, doesn’t it?
Another marketing tip from magnetbyMail.com, your source for magnet mailers and other innovative marketing ideas.
It turns out that a well designed marketing plan makes good sense for chiropractors.
Simply hanging the name on the door is no longer a viable option for most chiropractors. By incorporating the strategies designed to help market other small, local businesses, chiropractic marketing plans help chiropractors maximize revenue for the given community they serve.
Here are five chiropractic marketing ideas that could benefit most any practice:
Referrals — Your patients can be your best ambassadors. Encourage patients to refer your practice to their friends and family. When you discover a referral has been made, reward the referrer. Send them a thank you card, give them a romotional mug or a certificate to a local business, etc.
Community Events — Participate and display at local events. Be available to explain what being a chiropractor is all about.
Maintaining Presence – Advertise all the time, but on a very local basis. Consider the local paper, shopper papers or mail circulars. Since you can never predict when someone will look for a chiropractor, design your ads to be easy-to-find and easy-to-identify. Mail a refrigerator magnet to everyone in your local area using a Saturation Mailing List (more about this below) using one of our Chiropractor Postcard Magnet Mailers.
Website — A good website is more important than ever. It needs to be professionally designed. Not only does the site need to provide key information about your chiropractic practice and chiropractic topics in general, it needs to establish your authority as a chiropractic professional. Also, make sure your designer understands SEO — a Google Search on “Chiropractor Your-Town Your-State” should deliver your website in the top of search results.
In Focus: the Saturation Mailing list
Sometimes the best strategy is to blanket an entire geographic area with your marketing message. For example, a chiropractor marketing plan usually needs to focus on a targeted geographic area. For this task, you’ll need a Saturation Mailing list.
A saturation mailing list includes all the deliverable mailing addresses in a given area. It’s an easy way to ensure everyone receives your message. And it’s affordable: a basic list of 10,000 addresses, for one-time use, can be rented for about $100.
The basic saturation list is bare bones: it is addressed to “Occupant” or “Resident” at each address in the postal database. An option is to include the name of the head of household, if that name is available.
An added benefit of a saturation list is that it is based on USPS data and extremely reliable, so you avoid wasted material and postage by mailing to a bad address.
At magnetbyMail, we handle saturation mailing list campaigns for all areas of the US. We make it easy: we print the magnet mailers, locate the saturation mailing list for your area, inkjet an address on each mailer, and prepare and deliver the mailing to the post office. All for less than the price of a bagel.
Here you can find ideas to help promote your event, build your campaign and grow your organization. Find out the best ways to use custom imprinted postcard magnets mailers. Discover why Postcard Magnets are a powerful way to promote your message.
I was browsing some old article files recently and ran across this piece on sales letters from more than 15 years ago. My first reaction was, “Crap. I’m getting old.” My second reaction was, “Hey, this ain’t bad.” While technology changes significantly and rapidly year to year, the principles of selling change very little. Stuff […]
How to Add Serious Value to Your Online Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jamie Thomson – Enjoy! According to research carried out by social media experts, Socialnomics, 78% of consumers trust peer recommendations, […]