What is good design, exactly, when it comes to direct mail marketing?
The short answer is: the design that achieves the results you need.
And with that you’ll note good design is above all, results-oriented. The entire reason for good design is, not to make the world a prettier place, but to maximize the impact of the message.
The longer answer is more helpful perhaps, although no more precise: good design is using visual elements of form — space, lines, shapes, color and textures, along with function — a compelling message — that achieves an action or some goal for the marketer. Often, it’s about finding an appealing balance between form and function — that is, a pleasing presentation; but this is not always the case.
There’s no single design that is the perfect design. Further, a design that works for one type of message may not work for another.
And a design for one audience may not work for another.
When it comes to postcard magnet mailers (what we do at magnetbyMail) we’ve seen all types of designs for all types of messages and audiences.
The designs that work best seem to be the ones that:
get your attention, either through imagery, a few words, or both;
draw you in to explore and learn more details;
change your emotional state — make you angry, curious, intrigued, excited, etc.;
and lead you to a next step — to a website, a phone #, a donation, etc.
Personally, I like simple layouts. Grab the attention, give a message that’s succinct, and ask for action.
The design philosophy for this is “less is more.” The principle is that unessential elements are distractions. So if an element isn’t necessary to your core message, consider doing without it.
Where do you find good ideas for good design? I suggest starting on the Web.
Ok, maybe you don’t run a pizza shop. You still could benefit from a marketing idea that helps deliver pizza sales from coast to coast.
It’s our Stuckup Mailer. We can print a takeout menu on one side of the postcard. On the other side we attach a magnet and inkjet a mailing address you supply.
We prepare all the Stuckup mailers for bulk mail, so you get a sizable postage discount, and drop them in the mail for you.
If you need a low cost way to reach an entire neighborhood, we can provide a saturation mailing list, and you could reach your entire community for pennies.
With an enticing offer or artwork, the card makes a quick trip from your recipients’ mailboxes to their refrigerator doors.
At 3-1/2″ x 8-1/2″ and UV coated on front, it’s just right for a small takeout menu (which is why pizza restaurants love it).
But it’s also a great size for advertisers and organizations who need to distribute lists of phone numbers, key contacts or web addresses. Or useful procedures, recipes, emergency preparedness checklists, key tips, calendars, schedules or campaign bios. Or maps, inspiring quotes, artwork or colorful travel vistas.
With a good Stuckup Mailer, you’ll discover that the refrigerator door is the most valuable spot in the whole house. And you’ll be making the most of this space.
Best of all, your promotional message could be there for months or more.
Makes you want to order take out, doesn’t it?
Another marketing tip from magnetbyMail.com, your source for magnet mailers and other innovative marketing ideas.
Every two years, political campaigns spring to life throughout the US. Incumbants work to keep their seats against an onslaught of indignant wannabes.
If you’re running for office, you’re focused on the issues that are important to your voters.
But what are campaign managers focused on? The same thing, right?
Campaign managers are focused on issues like: fund raising, scheduling, disclosure filing, and building name recognition.
If you can picture the circus entertainer who keeps a dozen plates spinning atop a dozen poles, that’s basically what a campaign manager looks like.
The biggest challenge for a campaign manager? Making sure the candidate’s message is reaching voters.
Even if a campaign has lots of money to spend, which it probably doesn’t, getting out the message is not that easy. In a matter of months, voters are bombarded with thousands of messages from candidates, local and national.
For example, in just one of the days leading up to the Iowa Caucuses in February 2008, there were nine hours of TV commercials to promote the various Presidential hopefuls.
How does a campaign get its message out through all that? What can campaign managers use to sleep at night?
Here you can find ideas to help promote your event, build your campaign and grow your organization. Find out the best ways to use custom imprinted postcard magnets mailers. Discover why Postcard Magnets are a powerful way to promote your message.
I was browsing some old article files recently and ran across this piece on sales letters from more than 15 years ago. My first reaction was, “Crap. I’m getting old.” My second reaction was, “Hey, this ain’t bad.” While technology changes significantly and rapidly year to year, the principles of selling change very little. Stuff […]
Chris Brogan Is a Proud Freak written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Chris Brogan My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Brogan, founder of Owner magazine and author of The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, an […]
Direct mail has worked as the backbone of marketing programs of many insurance practices for decades. You know the drill: Send out a few thousand mailers, hope for a 1 percent response rate and sell, sell, sell to try and ... […]