Urgent Care Marketing

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There’s a new business model that’s finding its way into almost every community: the walk-in urgent care clinic.

Today there are over 8700 urgent care centers in the US alone, according to the profession’s association.

And since urgent care clinics are usually small, local and privately owned, they are much more entrepreneurial than their big hospital counterparts.  Where a non-profit hospital might be able to get along with minimal outreach efforts, an urgent care clinic couldn’t survive if the community didn’t use its services.

For the doctors who run these centers, effective urgent care marketing can be the difference between withering or prospering.

As anyone who’s been involved with a neighborhood business knows, there’s a short list of effective ways to build awareness in a community.  But attending Rotary Club functions, co-sponsoring soccer car washes, and managing the chamber of commerce open house will only get you so far.

Sure, there’s something to be said for making an investment to assure a prominent spot in Google, under “local urgent care.”  But even the all-powerful Google Search would likely not connect with most potential patients when it was time for urgent care.

What the urgent care doctor needs is the clinic’s phone number, street address, and maybe a web address, to be posted in kitchens and workplaces throughout the community.

The clinic could really use imprinted magnets in those homes and offices.

And that’s where our postcard magnet mailers come in.

urgentcare-magnet-mailersYou see, our postcard magnet mailer is a jumbo, full-color, laminated postcard, with a magnet attached. We mail them to a mailing list you provide.

Think of it as a delivery-vehicle with a mini billboard that finds its way into the kitchen or workplace, for the cost of a postage stamp.

And done effectively, the magnet positions the urgent care clinic’s message in full view, for weeks, months or longer, for less than the price of an iced tea.

At magnetbyMail we handle the details: printing, laminating, assembling, addressing, bundling and even the postal paperwork.  We can even help with the design and the mailing list.

This leaves more time for the clinic to tend to its patients.

And even though we’re a bit biased about our love for these magnet mailers, we think you could might come to agree that it’s pretty much the vitamin C of direct mail marketing.

 

Another practical marketing idea from magnetbyMail.com,  where healthy results are what it’s all about.

March 13, 2013 · Posted in Design, Marketing, Profitability  
    

Real Estate Postcards

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Sure, the real estate market is tough.  Nevertheless, with proper pricing and good real estate marketing, properties are still selling.

According to Bloomberg, realtors are selling over 4.5 million units of US existing homes per year.

Based on the average home being sold for about $150,000 (Real Estate ABC), that’s $675,000,000,000 in sales total, just for existing residential properties.

And it’s no secret.  Every good real estate agent knows the keys to selling real estate in 2012:

  1. Pricing it right
  2. Property looks its best
  3. Seller is flexible — it is a buyers’ market afterall
    and also, you should be
  4. Web savvy

Now, considering 90% of properties are being sold by agents who already know about these four keys, what can an agent do to make his/her properties stand out from the rest?

The answer is:  mail a folding postcard with magnet.

And if your response to that is ‘What?’, well let us tell you.  (You see, we happen to make these.)

real estate postcard magnet mailerOur Foldup Magnet Mailer is a large 8-1/2″ x 11″ postcard folded in half, with a large 3-1/2″ x 4″ magnet inserted inside.  The card is sealed with easy-peel glue, inkjet addressed on front, and mailed by the US Post Office to your prospect list or a direct mail list we can provide.

The postcard can be printed with all sorts of useful info, including color photos of homes for sale and listings in the area.  The magnet typically includes your photo, contact info, website address and facebook url.

Check out all our magnet mailers at magnetbyMail .

The Foldup Magnet Mailer makes a double impact: one, when it is received in the mail, and another when the magnet is applied to your prospect’s fridge or file cabinet.

The true power of the Foldup Magnet Mailer is in the distribution.  Our experience shows that you should target your own community. You’ll likely gain more listings for yourself and you’ll be creating an invaluable network of neighbors who can become your Facebook friends and a great source for leads.

And you’ll have accomplished a nearly impossible feat: getting people to focus more than 2 seconds on the properties that you’re marketing.

The entire Foldup Magnet Mailer costs less than a dollar (1000 are 64 cents each).  It provides you a high-impact presentation in the short term, and an effective way to keep your message in front for weeks, months or longer.

So be a part of that $675,000,000,000 in real estate sales, and kickstart your real estate marketing with a foldup magnet mailer.

 

Another service from magnetbyMail, doing our part to help promote the economy.

March 27, 2012 · Posted in Marketing  
    

The Next Big Idea in Direct Marketing

Late last year we asked potential customers looking at our products what they wished for.

They said, as much as they liked the idea of our postcard magnets, what they really wished for was more room to express themselves.

You see, we’ve always had our basic postcard magnets — these are jumbo postcards and custom printed magnets, one glued to the other and mailed via directmail.

But the Venti, our largest postcard magnet at 5-1/2″ x 10-1/2″ just wasn’t enough.  Some marketers want more than the Venti’s 115 square inches.

foldup postcard magnet directmail idea

So in January, we introduced our Foldup Magnet Mailer.  This a very big, 8-1/2″ x 11″ postcard, folded in half, a magnet attached to the inside, and sealed shut with easy-peel glue.  Marketers now can have over 200 square inches of printing area.

The fold provides lots of benefits.  The standard postcard format has two sides or ‘facings.’  But the Foldup Magnet Mailer has three facings: the front, the back, and the inside.  This gives marketers more space and flexibility to develop their message.

Another benefit of the Foldup is, because the folded piece is thicker than our regular magnet mailer, and the magnet is held securely inside, we don’t need to use poly laminate to keep the mailer as rigid for mailing purposes.

Saving poly laminate saves time and reduces costs. (We still provide a UV coating for shine and protection.)

Our customers can receive a Foldup Magnet Mailer for about the same price as our smaller postcard magnet.

A final benefit is that we can enclose custom shaped magnets with the Foldup.  (Our standard postcard magnets could use only rectangle shapes, mostly.)

Foldup Magnet Mailers make sense for any marketer who wants all the benefits of delivering a magnet to a home or office, but who needs lots of space to convey their message.

One thing we should mention for designers: the positioning of the Foldup’s magnet is more restrictive than for our regular postcard magnets. The magnet needs to be attached on the ‘inside’ of the folded postcard, and ‘behind’ the area where the mailing address is to printed.

But if your design can work with that location, the Foldup Magnet Mailer may be the perfect way to deliver your message. You can deliver it with a 200 square inch format, and provide a custom magnet to help keep your message in full view for weeks or months.

 

Another innovative marketing device from your friends at magnetbyMail.com, your source for magnet mailers and other ingenious communications tools.

 

March 8, 2012 · Posted in Design, Marketing  
    

To the Rescue

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Animal Rescue: A New Breed of Marketing

It’s startling to find out how many dogs and cats are rescued from our streets.  According to the Humane Society, there are 6-8 million dogs and cats in animal shelters each year, in the US alone.

Each one of these animals needs to find a home.  And many new organizations have sprung up to take on the challenge.

These groups don’t necessarily call themselves marketers, but that’s exactly what they are.

Their mission is to raise the awareness of the abandoned animal issue, recruit likely adoptee families, match animals with new owners, promote best practices to the community, and even sponsor legislation that helps save animals.

The animal rescue groups of today use many of the same cutting edge marketing strategies you might find in any major business, using social media like Facebook and Twitter to broadcast rescue news to thousands.

But because not everybody subscribes to their Twitter feeds, these groups have found they need to use traditional media.

And that’s where we come in.

Dog Rescue postcard magnet mailerYou see, we make postcard magnet mailers.  That’s a custom-printed, jumbo postcard and a magnet, one glued to the other, and mailed to a mailing list via the post office.

These magnet mailers are one of the most effective ways for rescue groups to get their message out: to ask people to consider adopting an animal in need.

Our Foldup Magnet Mailer is good for helping tell a more complete story — it’s designed with the magnet attached inside a large, folded postcard, and provides over a hundred square inches of space for text and pictures.

So how does the whole thing work exactly?   Simple: the Foldup Magnet Mailer reaches the family through the mailbox.  It will likely be opened and read, and maybe discussed.   The magnet will be added to a file cabinet or refrigerator, working as a mini billboard for on-going awareness.

Then, one day, the Forces of Good will converge  and the family will decide that they’re interested in learning more about adopting an animal and will find the rescue group’s web address on the magnet.

It sounds like great fiction but this process is really what happens every single day.

In fact, there aren’t many other ways for an animal rescue organization to get so much exposure, for so few dollars (…cents, actually).

It might take three or four months for a family to reach that magic moment, and decide to adopt a pet.  The Foldup Magnet Mailer provides all the right ingredients to facilitate that multi-month process, and help keep the rescue’s message at top of mind.

Of course, you don’t need to be rescued to benefit from our postcard magnet mailers.  You just need to be interested in getting your message out, and keeping it there.

Another timely message (we hope) from your friends at magnetbyMail.com , your source for of postcard magnets and other neat promotional devices.

March 2, 2012 · Posted in Marketing  
    

 

 

Or

How Postcard Magnets Save The Date


It’s one of the most challenging marketing assignments out there:

How to get hundreds of alumni to come together at a certain time and place?

Alumni are not an easy group to gather.   First of all, they’re scattered just about everywhere.  Second, they’re all doing their own thing:  some are trawling for shrimp and some are running billion dollar conglomerates.

So do you send an email and hope for the best?  Nope.  At least according to alumni organizers at the nation’s leading colleges.

Alumni save the date postcard magnetsWhen there’s an important event coming, alumni event planners have a go-to tool for maximizing attendance:  Save The Date postcard magnet mailers.

Hmmm.  Is there something that other marketers should know? Yep.

Because what makes postcard magnet mailers extremely effective for college alumni groups, also makes them effective for anyone else with a message that needs to be seen.

Postcard magnets are really two promotions in one: a full-color, plastic laminated postcard that makes it into a mailbox, and a magnet attached that makes it to the fridge or file cabinet.

Most other ways to communicate, from letters to emails, just get lost in the shuffle.

But postcard magnets work almost magically.  With a good mailing list, they reach a targeted audience.  With good graphics,  they grab attention.  And with an appealing or useful message they’re kept in the home or office and are seen dozens of times per day.

What would you have to pay for a TV ad with that kind of coverage?  Unless you’re GE or Coke, you probably don’t have enough.

But you probably can afford a postcard, a magnet and some bulk-rate postage.

So that’s why when it’s important to reach the right people with the right message, those alumni organizations may still have something to teach us.

 

Another marketing tip from magnetbyMail.com, your source for custom imprinted magnet mailers.

April 27, 2011 · Posted in Marketing  
    

10 Steps to Prepress

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Preparing art for full-color printing is now easier than ever.  But there are some useful steps you’ll need to take to avoid speed bumps later.

Digital Press from HeidelbergWhat is prepress?  It’s the process of converting a layout or design into a format that is ready for a printing press.

Before Adobe’s Photoshop came along, prepress work took a team of specialists, a full day of effort, lots of film, tricky color separations and a hefty budget.  Now it takes a few minutes with a digital file.

So we’ve made a list for the more daring of you who are interested in creating a press-ready art file yourself, rather than having someone else (like us) do it.  Now, these steps work for us and our postcard magnet mailers; but if you use another printer, you should check with them first.  Also, this guide is for those already familiar with professional grade programs like Photoshop and Adobe Illustrator.

Just know that if all this is more than you can do, or want to do, that’s fine.  Just tell us what you have, and what you’d like.  We’ll help make it happen.

For the adventurous, here are your 10 steps:

1.  Start with great art.  Check out our post about Good Photography.

2.  Use professional grade programs like Photoshop (for images) and Illustrator (for type, designs and layout).  Stay clear of home publishing software like Publisher or Word.

3.  Save a new copy of your working file as you proceed through each of the following steps, so you can return to a step if something goes wrong later.  Save the Photoshop (image) files as TIFF or PSD format.  Save the Illustrator (layout) files as EPS or PDF.

CMYK monitor vs paper4.  Set up the color mode for your image and layout files as CMYK (rather than RGB).  Our printing press is a CMYK press;  it uses four inks: Cyan blue, Magenta red, Yellow and blacK to achieve the effect of full-spectrum color.  If you send art files that are set up as RGB, you might be surprised by the results.

5.  Set your image size. In Photoshop: 1) be sure you’re working with image resolution that is 350 dots per inch (DPI) (or at least a minimum 300 DPI) and 2) size the image to be exactly what you’d like on the printed piece.  Be sure to allow some extra image area if you’d like the image to print (‘bleed’) off the edge of the card — we’ll print on bigger paper and trim the page to the correct size.

6.  Prepare a layout for your postcard and magnet, made to the exact size of the final item.  This is best done in a layout program like Illustrator (set to CMYK). You can set your type and position any designs exactly where you’d like them.  Colors can be chosen from the CMYK color palette.  Keep in mind that colors on your screen usually become deeper (darker) when they print as ink on paper.  When colors are printed, and then laminated, they appear deeper still.  Avoid small, light text on dark backgrounds, since the text could fill in.

AI link menu to embed image7.  You can position your Photoshop images on your Illustrator layout.  But to really attach the Photoshop image to the Illustrator file you’ll need to 1)  use the Place command (File -> Place) when you first collect the Photoshop image for Illustrator and 2) then, with the image on the layout, and selected,  use the Embed command (from the Links menu, select ‘Embed Image’).  Otherwise, the image file will not be a part of the Illustrator file and you’ll need to send us the image file separately.

8.  For black graphics and text, you can set the CMYK value to 70%-70%-20%-100%.  This will result in a look that is richer than simple black ink.

9.  In Illustrator, convert any typesetting in your layout to vector outlines.

10.  If you want us to print right to the edge of the card, provide us with graphics that are 1/4″ wider so we can print (with a bleed) and trim.

There is a lot here, and even an experienced designer can run into a snag.  So don’t hesitate to contact us if you have questions or need help creating your files.

The end result — seeing your magnet mailer at work, making the phone ring — makes it all worth it.

 

Always here to help you make a great postcard magnet campaign:
magnetbyMail.com

 

March 31, 2011 · Posted in Design  
    

Advertising to Gen-Y

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Ask most marketers how they reach the Generation Y audience and they’ll tell you it’s challenging.

cs-1-6-postcard magnetsGen Y, that demographic group born roughly between the mid-1970′s and early 2000′s, doesn’t use lots of the traditional media (newspapers, network tv, magazines).   So for marketers trying to reach the group, the media choices are the social networks like Facebook, Myspace and Twitter.  And unless a marketer can create a buzz that goes viral, he or she is not going to reach an audience at all.

So now it’s come this: when marketers think about going ‘outside the box’, they now mean ‘outside the Internet.’   The ultimate web-based marketers are finding new solutions using ‘traditional’ media,  like  magnet mailers.  Here’s how:

The cyber game world is a billion dollar industry featuring multi-player Internet games where the other players – one’s teammates and opponents – could be on the other side of the planet.  Games like  Starcraft or Counter Strike Source are run from independent network server companies, offering high-tech computer power that needs to be fast and affordable for their Gen Y customers.

But marketing a game server company isn’t easy.  Competition is global and its fierce.  Email marketing has become ineffective and even viral marketing strategies seem to return diminishing results.

We provided the solution in the form of our Basic magnet mailer – it’s a large, full-color laminated postcard carrier, and a custom printed magnet attached. With a good mailing list, and a postcard / magnet combo designed to promote a web address, we helped a US-based game server pinpoint its Gen Y target and deliver a message that could stick around.

The end result: a 20% increase in ‘guest’ traffic at the website and five new accounts for every 100 magnet mailers sent.

Which all goes to show that, even in the tough Gen Y marketplace, if you can get in front of your prospect, you can still win.

magnetbyMail:  helping make sure your message stays in front

March 29, 2011 · Posted in Marketing  
    

Cause and Effect

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From saving organic farming  to saving Haiti, there are thousands of good causes, each one with a message.  Each cause competes for our attention.  And each competes with the thousands of other messages that crisscross  in front of us every single day.

campaign promotionsAdding the Internet to the mix hasn’t helped.  In fact, it’s only increased the volume of message traffic.

And for any cause, being able to convey a message to a targeted audience can be critical.  It can be the difference between fulfilling a mission, or disappearing.

Luckily, there’s a solution: custom imprinted postcard magnets.  OK, so we’re biased; but listen to this recent example:

A community organization needs to rally county support for a major change in zoning.   Within three weeks the group needs to convince residents that changes are something that need to be approved.

The group decides to have magnetbyMail print and mail Venti postcard magnets – jumbo postcards and square refrigerator magnets — to every voter in the county.

Within days of the mailing, hundreds of hits come through the group’s website.  The previously-hard-to-get newspaper and tv news reporters appears  for interviews.  And the night of the zoning meeting, there is an unusual sight: full attendance.

The zoning changes are approved by a wide margin, and the organization makes lots of new friends for future projects.

And in many of the area’s homes, the magnets are still in use many months later.

There’s little else that works quite like a postcard magnet mailer.  The postcard is the carrier, the magnet is the billboard.  The combination is quite effective, and very affordable.

Have an important message to convey? Check us out at magnetbyMail.

March 8, 2011 · Posted in Marketing  
    

Direct Mail Since Net

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It was as if Direct Mail advertising was hit by a bus a few years ago, when the Internet came to town.  Advertisers took off, thinking they could save a boatload by simply building a website, recalling the adage “build it and they will come…”

Our own Clarke Stevens looks into what happened to Direct Mail since that time in his recent article at Hubpages.com: Aspiring Media Could Impact Marketing Strategy .

Its worth a look…

March 7, 2011 · Posted in Marketing  
    

Good photography

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Photos.com Royalty-Free Photos by Subscription
If you’re going to invest money (, time and effort) in a postcard mailer campaign, you should make sure your layout and design looks its best.

If you need good photo images to help convey your message, you should look through .

At Photos.com, you’ll find stock photography that is all shapes and sizes.  At least one of the images is bound to be perfect for your project.

Oh, and prices are very reasonable, too.  There are plenty of great images available for under US$10.

Images at Photos.comImportant note: make sure you obtain high-resolution photos.  For print quality, its good to have images that are at least 200 Dots Per Inch (DPI) resolution.  Images intended for the web can have much less (72 DPI), so don’t download an image intended for a website.

Also, based on my own experience buying an image at Photos.com, I suggest you first, set yourself as a site user, then add the image(s) into your online ‘lightbox’, and then pay for them with your creditcard. Doing this in an other order can become frustrating.  At least that’s my experience.

I do recommend regardless of the abovementioned quirky checkout process.  Pricing seems to be better than iStockPhoto.com .

Just our 2 cents, from magnetbyMail.com

March 6, 2011 · Posted in Design, Resources  
    

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