The time for church marketing is now. We see two big reasons for this:
First — many people are having financial troubles or family problems. Or they just feel adrift and are looking for some guidance and community.
Churches, finding themselves smaller in recent decades, have an opportunity to demonstrate their purpose and attract new members to their flock.
But what many churches are discovering — the relevation — is this: the things that work to grow a business also work to grow a church.
Church marketing today includes: setting up a table at the county fair, writing columns in the local paper, speaking at the Rotary Club, building a website and hosting a page on Facebook.
But the best way to reach everyone in the community is this: (drum-roll, please) a mailing.
It used to be that direct mail was ineffective, and highly expensive.
But new technology has made printing and lists both better and cheaper. A gorgeous full-color promotion and a mailing address costing $3 each a decade ago, can now be less than 50 cents.
And what is the most effective type of mailing? Call us biased, but we think it’s postcard magnets.
These are jumbo, laminated postcards and custom printed full-color refrigerator magnets. One is glued to the other, and mailed to a list that you provide.
When recipients receive your church’s postcard magnet mailers, they’ll see your message immediately. With the right art and message, they’ll decide to keep your magnet on their fridge where it could promote your church for weeks or even months.
Until now, no other form of advertising has ever been able to promote your church’s message for so long, for so little.
And that, is the second reason we think the time is right for church marketing.
Another inspired idea about postcard magnets from magnetbyMail.com . Because when it comes to effective marketing, we’re all on the same mission.
Here you can find ideas to help promote your event, build your campaign and grow your organization. Find out the best ways to use custom imprinted postcard magnets mailers. Discover why Postcard Magnets are a powerful way to promote your message.
I was browsing some old article files recently and ran across this piece on sales letters from more than 15 years ago. My first reaction was, “Crap. I’m getting old.” My second reaction was, “Hey, this ain’t bad.” While technology changes significantly and rapidly year to year, the principles of selling change very little. Stuff […]
Weekend Favs December Twenty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds but encourage you check them out if they sound interesting. The photo in the pos […]