Foldup: Direct Mail Goes Big

Photo by Jereme Peabody

The Next Big Idea in Direct Marketing

Late last year we asked potential customers looking at our products what they wished for.

They said, as much as they liked the idea of our postcard magnets, what they really wished for was more room to express themselves.

You see, we’ve always had our basic postcard magnets — these are jumbo postcards and custom printed magnets, one glued to the other and mailed via directmail.

But the Venti, our largest postcard magnet at 5-1/2″ x 10-1/2″ just wasn’t enough.  Some marketers want more than the Venti’s 115 square inches.

foldup postcard magnet directmail idea

So in January, we introduced our Foldup Magnet Mailer.  This a very big, 8-1/2″ x 11″ postcard, folded in half, a magnet attached to the inside, and sealed shut with easy-peel glue.  Marketers now can have over 200 square inches of printing area.

The fold provides lots of benefits.  The standard postcard format has two sides or ‘facings.’  But the Foldup Magnet Mailer has three facings: the front, the back, and the inside.  This gives marketers more space and flexibility to develop their message.

Another benefit of the Foldup is, because the folded piece is thicker than our regular magnet mailer, and the magnet is held securely inside, we don’t need to use poly laminate to keep the mailer as rigid for mailing purposes.

Saving poly laminate saves time and reduces costs. (We still provide a UV coating for shine and protection.)

Our customers can receive a Foldup Magnet Mailer for about the same price as our smaller postcard magnet.

A final benefit is that we can enclose custom shaped magnets with the Foldup.  (Our standard postcard magnets could use only rectangle shapes, mostly.)

Foldup Magnet Mailers make sense for any marketer who wants all the benefits of delivering a magnet to a home or office, but who needs lots of space to convey their message.

One thing we should mention for designers: the positioning of the Foldup’s magnet is more restrictive than for our regular postcard magnets. The magnet needs to be attached on the ‘inside’ of the folded postcard, and ‘behind’ the area where the mailing address is to printed.

But if your design can work with that location, the Foldup Magnet Mailer may be the perfect way to deliver your message. You can deliver it with a 200 square inch format, and provide a custom magnet to help keep your message in full view for weeks or months.

 

Another innovative marketing device from your friends at magnetbyMail.com, your source for magnet mailers and other ingenious communications tools.

 

Animal Rescue: A New Breed of Marketing

Photo by Sue Byford

To the Rescue

It’s startling to find out how many dogs and cats are rescued from our streets.  According to the Humane Society, there are 6-8 million dogs and cats in animal shelters each year, in the US alone.

Each one of these animals needs to find a home.  And many new organizations have sprung up to take on the challenge.

These groups don’t necessarily call themselves marketers, but that’s exactly what they are.

Their mission is to raise the awareness of the abandoned animal issue, recruit likely adoptee families, match animals with new owners, promote best practices to the community, and even sponsor legislation that helps save animals.

The animal rescue groups of today use many of the same cutting edge marketing strategies you might find in any major business, using social media like Facebook and Twitter to broadcast rescue news to thousands.

But because not everybody subscribes to their Twitter feeds, these groups have found they need to use traditional media.

And that’s where we come in.

Dog Rescue postcard magnet mailerYou see, we make postcard magnet mailers.  That’s a custom-printed, jumbo postcard and a magnet, one glued to the other, and mailed to a mailing list via the post office.

These magnet mailers are one of the most effective ways for rescue groups to get their message out: to ask people to consider adopting an animal in need.

Our Foldup Magnet Mailer is good for helping tell a more complete story — it’s designed with the magnet attached inside a large, folded postcard, and provides over a hundred square inches of space for text and pictures.

So how does the whole thing work exactly?   Simple: the Foldup Magnet Mailer reaches the family through the mailbox.  It will likely be opened and read, and maybe discussed.   The magnet will be added to a file cabinet or refrigerator, working as a mini billboard for on-going awareness.

Then, one day, the Forces of Good will converge  and the family will decide that they’re interested in learning more about adopting an animal and will find the rescue group’s web address on the magnet.

It sounds like great fiction but this process is really what happens every single day.

In fact, there aren’t many other ways for an animal rescue organization to get so much exposure, for so few dollars (…cents, actually).

It might take three or four months for a family to reach that magic moment, and decide to adopt a pet.  The Foldup Magnet Mailer provides all the right ingredients to facilitate that multi-month process, and help keep the rescue’s message at top of mind.

Of course, you don’t need to be rescued to benefit from our postcard magnet mailers.  You just need to be interested in getting your message out, and keeping it there.

Another timely message (we hope) from your friends at magnetbyMail.com , your source for of postcard magnets and other neat promotional devices.

How to Grow a Church

Church Marketing Ideas

 

The time for church marketing is now.   We see two big reasons for this:

First — many people are having financial troubles or family problems. Or they just feel adrift and are looking for some guidance and community.

Church postcard ideasChurches, finding themselves smaller in recent decades, have an opportunity to demonstrate their purpose and attract new members to their flock.

But what many churches are discovering — the relevation — is this: the things that work to grow a business also work to grow a church.

Church marketing today includes: setting up a table at the county fair, writing columns in the local paper, speaking at the Rotary Club, building a website and hosting a page on Facebook.

But the best way to reach everyone in the community is this: (drum-roll, please) a mailing.

church outreach mailers

It used to be that direct mail was ineffective, and highly expensive.

But new technology has made printing and lists both better and cheaper.  A gorgeous full-color promotion and a mailing address costing $3 each a decade ago, can now be less than 50 cents.

And what is the most effective type of mailing? Call us biased, but we think it’s postcard magnets.

These are jumbo, laminated postcards and custom printed full-color refrigerator magnets. One is glued to the other, and mailed to a list that you provide.

When recipients receive your church’s postcard magnet mailers, they’ll see your message immediately. With the right art and message, they’ll decide to keep your magnet on their fridge where it could promote your church for weeks or even months.

Until now, no other form of advertising has ever been able to promote your church’s message for so long, for so little.

And that, is the second reason we think the time is right for church marketing.

Another inspired idea about postcard magnets from magnetbyMail.com . Because when it comes to effective marketing, we’re all on the same mission.

Stuckup: Pizza Marketing Idea

Ok, maybe you don’t run a pizza shop. You still could benefit from a marketing idea that helps deliver pizza sales from coast to coast.

Pizza Takeout Menu Postcard MagnetIt’s our Stuckup Mailer. We can print a takeout menu on one side of the postcard. On the other side we attach a magnet and inkjet a mailing address you supply.

We prepare all the Stuckup mailers for bulk mail, so you get a sizable postage discount, and drop them in the mail for you.

If you need a low cost way to reach an entire neighborhood, we can provide a saturation mailing list, and you could reach your entire community for pennies.

With an enticing offer or artwork, the card makes a quick trip from your recipients’ mailboxes to their refrigerator doors.

At 3-1/2″ x 8-1/2″ and UV coated on front, it’s just right for a small takeout menu (which is why pizza restaurants love it).

But it’s also a great size for advertisers and organizations who need to distribute lists of phone numbers, key contacts or web addresses. Or useful procedures, recipes, emergency preparedness checklists, key tips, calendars, schedules or campaign bios. Or maps, inspiring quotes, artwork or colorful travel vistas.

With a good Stuckup Mailer, you’ll discover that the refrigerator door is the most valuable spot in the whole house.   And you’ll be making the most of this space.

Best of all, your promotional message could be there for months or more.

Makes you want to order take out, doesn’t it?

 

Another marketing tip from magnetbyMail.com, your source for magnet mailers and other innovative marketing ideas.

Chiropractic Marketing

Photo by Rabi Samuel

Good Marketing Ideas Make Good Practice

It turns out that a well designed marketing plan makes good sense for chiropractors.

Simply hanging the name on the door is no longer a viable option for most chiropractors.   By incorporating the strategies designed to help market other small, local businesses, chiropractic marketing plans help chiropractors maximize revenue for the given community they serve.

Here are five chiropractic marketing ideas that could benefit most any practice:

chiropractor postcard designsReferrals —  Your patients can be your best ambassadors.   Encourage patients to refer your practice to their friends and family.   When you discover a referral has been made, reward the referrer.   Send them a thank you card, give them a romotional mug or a certificate to a local business, etc.

Community Events —  Participate and display at local events.   Be available to explain what being a chiropractor is all about.

Maintaining Presence —  Advertise all the time, but on a very local basis.   Consider the local paper, shopper papers or mail circulars.  Since you can never predict when someone will look for a chiropractor, design your ads to be easy-to-find and easy-to-identify.    Mail a refrigerator magnet to everyone in your local area using a Saturation Mailing List (more about this below) using one of our Chiropractor Postcard Magnet Mailers.

Website —  A good website is more important than ever.   It needs to be professionally designed.    Not only does the site need to provide key information about your chiropractic practice and chiropractic topics in general, it needs to establish your authority as a chiropractic professional.   Also, make sure your designer understands SEO — a Google Search on “Chiropractor Your-Town Your-State” should deliver your website in the top of search results.

In Focus: the Saturation Mailing list

Sometimes the best strategy is to blanket an entire geographic area with your marketing message.   For example, a chiropractor marketing plan usually needs to focus on a targeted geographic area.   For this task, you’ll need a Saturation Mailing list.

A saturation mailing list includes all the deliverable mailing addresses in a given area.   It’s an easy way to ensure everyone receives your message.   And it’s affordable:  a basic list of 10,000 addresses, for one-time use, can be rented for about $100.

The basic saturation list is bare bones: it is addressed to “Occupant” or “Resident” at each address in the postal database. An option is to include the name of the head of household, if that name is available.

An added benefit of a saturation list is that it is based on USPS data and extremely reliable, so you avoid wasted material and postage by mailing to a bad address.

At magnetbyMail, we handle saturation mailing list campaigns for all areas of the US.  We make it easy: we print the magnet mailers, locate the saturation mailing list for your area, inkjet an address on each mailer, and prepare and deliver the mailing to the post office. All for less than the price of a bagel.

 

Another marketing tip from magnetbyMail.com, your source for chiropractor postcard magnets.

 

 

How to Change Government

OK, you’re fed up.   You’ve had enough with ‘politics as usual’ and you think that it’s time for the bickering to stop and for your views to be heard.

Maybe you want to re-focus the dialog onto an important issue.   Maybe you have a good solution or insight. Maybe you want to change the Constitution.

But you need to convince many, perhaps millions of your fellow citizens.

The problem is that, no matter what you want, there is a buzz and banter that you need to break through for your message to be heard.   From cable TV to the blogosphere, the buzz and banter is at full volume.

How do you get your message in front of the people who will make a difference?

Basically, you need to change the channels.

political action direct mail

Rather than sending your message through the Internet, print media, or cable TV, send it via a way that gets maximum impact.   Send it via a Postcard Magnet Mailing.

A Postcard Magnet Mailer is two parts: a custom-printed, laminated jumbo postcard with a refrigerator magnet attached, sent together through the US Mail with bulkrate postage.   The postcard is the carrier, and the magnet becomes the billboard.

Recipients open their mailboxes and instantly see your message.  If they like it, they’ll use the magnet on their refrigerator or file cabinet.

They’ll start thinking of your ideas, start visiting your website, and start helping change the political dialog.

All this for much less cost than a cup of coffee.

If you’d like to make sure your message makes an impact, check our Postcard Magnets at magnetbyMail.com .

And start making a difference!

Running for Office

[ …Without Going Broke ]

vote by liberaltees

Poster at Zazzle

Every two years, political campaigns spring to life throughout the US.  Incumbants work to keep their seats against an onslaught of indignant wannabes.

If you’re running for office, you’re focused on the issues that are important to your voters.

But what are campaign managers focused on?  The same thing, right?

Not really.

Campaign managers are focused on issues like:  fund raising, scheduling, disclosure filing, and building name recognition.

If you can picture the circus entertainer who keeps a dozen plates spinning atop a dozen poles, that’s basically what a campaign manager looks like.

The biggest challenge for a campaign manager?  Making sure the candidate’s message is reaching voters.

Even if a campaign has lots of money to spend, which it probably doesn’t, getting out the message is not that easy.  In a matter of months, voters are bombarded with thousands of messages from candidates, local and national.

For example, in just one of the days leading up to the Iowa Caucuses in February 2008,  there were nine hours of TV commercials to promote the various Presidential hopefuls.

How does a campaign get its message out through all that?  What can campaign managers use to sleep at night?

Political postcard magnet mailers.

political campaign postcard designs“Oh, sure,” I hear you saying in disbelief.  How can something so small and simple do so much?

A postcard magnet mailer is an oversized laminated postcard with a magnet attached. And because its small and simple,  it’s become a useful tactical device for political campaigns…

  • each one is sent by US mail so it bypasses spam filters, and TV clickers
  • with the right design, it contains a useful and informative magnet, which can be kept in voters’ sight — on the fridge
  • the recipient is usually appreciative, which is good for the candidate
  • a magnet mailer costs under a dollar, and in many cases under 60 cents, including postage

So while opponents spend big bucks for a 30 second TV spot, a candidate can spend less than a dollar to receive coverage all day and all night.

That’s another tip from magnetbyMail.com — making campaigning affordable for all.  Check out our political postcard magnets online.

How Alumni Planners Put Marketing to the Test

 

 

Or

How Postcard Magnets Save The Date


It’s one of the most challenging marketing assignments out there:

How to get hundreds of alumni to come together at a certain time and place?

Alumni are not an easy group to gather.   First of all, they’re scattered just about everywhere.  Second, they’re all doing their own thing:  some are trawling for shrimp and some are running billion dollar conglomerates.

So do you send an email and hope for the best?  Nope.  At least according to alumni organizers at the nation’s leading colleges.

Alumni save the date postcard magnetsWhen there’s an important event coming, alumni event planners have a go-to tool for maximizing attendance:  Save The Date postcard magnet mailers.

Hmmm.  Is there something that other marketers should know? Yep.

Because what makes postcard magnet mailers extremely effective for college alumni groups, also makes them effective for anyone else with a message that needs to be seen.

Postcard magnets are really two promotions in one: a full-color, plastic laminated postcard that makes it into a mailbox, and a magnet attached that makes it to the fridge or file cabinet.

Most other ways to communicate, from letters to emails, just get lost in the shuffle.

But postcard magnets work almost magically.  With a good mailing list, they reach a targeted audience.  With good graphics,  they grab attention.  And with an appealing or useful message they’re kept in the home or office and are seen dozens of times per day.

What would you have to pay for a TV ad with that kind of coverage?  Unless you’re GE or Coke, you probably don’t have enough.

But you probably can afford a postcard, a magnet and some bulk-rate postage.

So that’s why when it’s important to reach the right people with the right message, those alumni organizations may still have something to teach us.

 

Another marketing tip from magnetbyMail.com, your source for custom imprinted magnet mailers.

10 Steps to Prepress

Preparing art for full-color printing is now easier than ever.  But there are some useful steps you’ll need to take to avoid speed bumps later.

Digital Press from HeidelbergWhat is prepress?  It’s the process of converting a layout or design into a format that is ready for a printing press.

Before Adobe’s Photoshop came along, prepress work took a team of specialists, a full day of effort, lots of film, tricky color separations and a hefty budget.  Now it takes a few minutes with a digital file.

So we’ve made a list for the more daring of you who are interested in creating a press-ready art file yourself, rather than having someone else (like us) do it.  Now, these steps work for us and our postcard magnet mailers; but if you use another printer, you should check with them first.  Also, this guide is for those already familiar with professional grade programs like Photoshop and Adobe Illustrator.

Just know that if all this is more than you can do, or want to do, that’s fine.  Just tell us what you have, and what you’d like.  We’ll help make it happen.

For the adventurous, here are your 10 steps:

1.  Start with great art.  Check out our post about Good Photography.

2.  Use professional grade programs like Photoshop (for images) and Illustrator (for type, designs and layout).  Stay clear of home publishing software like Publisher or Word.

3.  Save a new copy of your working file as you proceed through each of the following steps, so you can return to a step if something goes wrong later.  Save the Photoshop (image) files as TIFF or PSD format.  Save the Illustrator (layout) files as EPS or PDF.

CMYK monitor vs paper4.  Set up the color mode for your image and layout files as CMYK (rather than RGB).  Our printing press is a CMYK press;  it uses four inks: Cyan blue, Magenta red, Yellow and blacK to achieve the effect of full-spectrum color.  If you send art files that are set up as RGB, you might be surprised by the results.

5.  Set your image size. In Photoshop: 1) be sure you’re working with image resolution that is 350 dots per inch (DPI) (or at least a minimum 300 DPI) and 2) size the image to be exactly what you’d like on the printed piece.  Be sure to allow some extra image area if you’d like the image to print (‘bleed’) off the edge of the card — we’ll print on bigger paper and trim the page to the correct size.

6.  Prepare a layout for your postcard and magnet, made to the exact size of the final item.  This is best done in a layout program like Illustrator (set to CMYK). You can set your type and position any designs exactly where you’d like them.  Colors can be chosen from the CMYK color palette.  Keep in mind that colors on your screen usually become deeper (darker) when they print as ink on paper.  When colors are printed, and then laminated, they appear deeper still.  Avoid small, light text on dark backgrounds, since the text could fill in.

AI link menu to embed image7.  You can position your Photoshop images on your Illustrator layout.  But to really attach the Photoshop image to the Illustrator file you’ll need to 1)  use the Place command (File -> Place) when you first collect the Photoshop image for Illustrator and 2) then, with the image on the layout, and selected,  use the Embed command (from the Links menu, select ‘Embed Image’).  Otherwise, the image file will not be a part of the Illustrator file and you’ll need to send us the image file separately.

8.  For black graphics and text, you can set the CMYK value to 70%-70%-20%-100%.  This will result in a look that is richer than simple black ink.

9.  In Illustrator, convert any typesetting in your layout to vector outlines.

10.  If you want us to print right to the edge of the card, provide us with graphics that are 1/4″ wider so we can print (with a bleed) and trim.

There is a lot here, and even an experienced designer can run into a snag.  So don’t hesitate to contact us if you have questions or need help creating your files.

The end result — seeing your magnet mailer at work, making the phone ring — makes it all worth it.

 

Always here to help you make a great postcard magnet campaign:
magnetbyMail.com

 

Advertising to Gen-Y

Ask most marketers how they reach the Generation Y audience and they’ll tell you it’s challenging.

cs-1-6-postcard magnetsGen Y, that demographic group born roughly between the mid-1970’s and early 2000’s, doesn’t use lots of the traditional media (newspapers, network tv, magazines).   So for marketers trying to reach the group, the media choices are the social networks like Facebook, Myspace and Twitter.  And unless a marketer can create a buzz that goes viral, he or she is not going to reach an audience at all.

So now it’s come this: when marketers think about going ‘outside the box’, they now mean ‘outside the Internet.’   The ultimate web-based marketers are finding new solutions using ‘traditional’ media,  like  magnet mailers.  Here’s how:

The cyber game world is a billion dollar industry featuring multi-player Internet games where the other players – one’s teammates and opponents – could be on the other side of the planet.  Games like  Starcraft or Counter Strike Source are run from independent network server companies, offering high-tech computer power that needs to be fast and affordable for their Gen Y customers.

But marketing a game server company isn’t easy.  Competition is global and its fierce.  Email marketing has become ineffective and even viral marketing strategies seem to return diminishing results.

We provided the solution in the form of our Basic magnet mailer — it’s a large, full-color laminated postcard carrier, and a custom printed magnet attached. With a good mailing list, and a postcard / magnet combo designed to promote a web address, we helped a US-based game server pinpoint its Gen Y target and deliver a message that could stick around.

The end result: a 20% increase in ‘guest’ traffic at the website and five new accounts for every 100 magnet mailers sent.

Which all goes to show that, even in the tough Gen Y marketplace, if you can get in front of your prospect, you can still win.

magnetbyMail:  helping make sure your message stays in front