By now I’m sure you’ve realized how awesome postcard magnet mailers are. They’re powerful promotional pieces with proven staying power, and the key to their effectiveness is their exposure rate. Once your potential client or customer makes the decision to use your magnet, they’ll be seeing your message often. But how do you get them to make that initial leap? How do you get them to stick your magnet on a frequently visited sweet spot, such as the refrigerator or a filing cabinet?
Don’t worry. We have 5 helpful tips:
What would YOU want on your fridge?
1. Be beautiful
I’m sure this one might seem obvious, but no one wants to put something ugly up on their fridge. If your magnet is poorly designed, cluttered, or if it features unpleasant imagery…guess what? It’s probably not going up. A well-designed magnet makes all the difference. Sometimes it helps to think of your magnet as art instead of advertising. What would YOU want on your fridge?
2. Be useful
If your magnet has information your customer perceives as valuable, they’ll want to keep it around. For example, magnets are a great option for Urgent Care offices because when a medical issue occurs, the last thing someone wants to do is extensive research. Likewise, if someone is getting ready to move, they’ll probably keep a moving company’s magnet around. A calendar of upcoming events is another great way to add some extra staying power to your magnet. People always appreciate convenient reminders.
3. Be relevant
Many people have a product that every household can use, but sometimes you’re selling something to a specific clientele. The beauty of mailing lists is that they can be incredibly focused. If you’re a moving company, you can get a list of people who have recently placed their home on the market. If you’re selling high end yachts, you can get a list of higher-income individuals. The possibilities are endless. The important thing is you’re getting your magnet into the hands of people who, well, could use what’s on your magnet.
4. Peel don’t seal
We’ve found the most successful magnet mailers are the ones that employ easy peel-off glue instead of plastic shrink wrap. Why? Well, for two very important reasons. First of all, in the past we’ve seen situations where the plastic shrink wrap fuses with the postcard, and when the recipient tries to remove it, it damages the magnet. Secondly, if the entire postcard is sealed in plastic, the recipient may not even realize there’s a magnet attached. Removing the plastic wrap is another step in the process, and the recipient might be inclined to just toss it in the wastebasket rather than deal with it. At magnetbyMail, we exclusively produce postcards with easy peel-off magnets for these reasons.
5. Size matters
Fridges and filing cabinets have limited real estate. You need to justify your magnet’s size. If you have a lot of important information you feel your customer needs to have access to at all times, such as a calendar of events or a big reminder of a specific date, a larger magnet makes sense. If all you need your customer to remember is your name and contact information, a business card sized magnet could be the more sensible approach.
And those are the 5 secret ingredients to great magnet mailers. Do you have any of your own tips? Or questions? Leave a comment, we’d love to hear from you.