Running for Office

[ ...Without Going Broke ]

vote by liberaltees

Poster at Zazzle

Every two years, political campaigns spring to life throughout the US.  Incumbants work to keep their seats against an onslaught of indignant wannabes.

If you’re running for office, you’re focused on the issues that are important to your voters.

But what are campaign managers focused on?  The same thing, right?

Not really.

Campaign managers are focused on issues like:  fund raising, scheduling, disclosure filing, and building name recognition.

If you can picture the circus entertainer who keeps a dozen plates spinning atop a dozen poles, that’s basically what a campaign manager looks like.

The biggest challenge for a campaign manager?  Making sure the candidate’s message is reaching voters.

Even if a campaign has lots of money to spend, which it probably doesn’t, getting out the message is not that easy.  In a matter of months, voters are bombarded with thousands of messages from candidates, local and national.

For example, in just one of the days leading up to the Iowa Caucuses in February 2008,  there were nine hours of TV commercials to promote the various Presidential hopefuls.

How does a campaign get its message out through all that?  What can campaign managers use to sleep at night?

Political postcard magnet mailers.

political campaign postcard designs“Oh, sure,” I hear you saying in disbelief.  How can something so small and simple do so much?

A postcard magnet mailer is an oversized laminated postcard with a magnet attached. And because its small and simple,  it’s become a useful tactical device for political campaigns…

  • each one is sent by US mail so it bypasses spam filters, and TV clickers
  • with the right design, it contains a useful and informative magnet, which can be kept in voters’ sight — on the fridge
  • the recipient is usually appreciative, which is good for the candidate
  • a magnet mailer costs under a dollar, and in many cases under 60 cents, including postage

So while opponents spend big bucks for a 30 second TV spot, a candidate can spend less than a dollar to receive coverage all day and all night.

That’s another tip from magnetbyMail.com — making campaigning affordable for all.  Check out our political postcard magnets online.

July 4, 2011 · Posted in Design, Marketing, Profitability  
    

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