It was as if Direct Mail advertising was hit by a bus a few years ago, when the Internet came to town. Advertisers took off, thinking they could save a boatload by simply building a website, recalling the adage “build it and they will come…”
Here you can find ideas to help promote your event, build your campaign and grow your organization. Find out the best ways to use custom imprinted postcard magnets mailers. Discover why Postcard Magnets are a powerful way to promote your message.
I was browsing some old article files recently and ran across this piece on sales letters from more than 15 years ago. My first reaction was, “Crap. I’m getting old.” My second reaction was, “Hey, this ain’t bad.” While technology changes significantly and rapidly year to year, the principles of selling change very little. Stuff […]
Weekend Favs April Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the pos […]
Designated by the U.S. government as the sole tender of the 150 million-odd mailboxes of America, the Postal Service has a 100% share of the mail market. It's not moved .... before it hits. Direct Marketing News Return To Top ... […]
Each of these channels ties to another, leveraging each channel, the message and the brand. The simplest form of this might be the QR code – a quick scan of a print piece delivers you to an internet address. Inherent in all of ... […]
Launching New Direct Mail Database!!!! Good Morning CFTers! We are growing again! A couple of weeks ago we launch a new direct mail database. This database will help us be more efficient in matching/tracking military ... […]