It was as if Direct Mail advertising was hit by a bus a few years ago, when the Internet came to town. Advertisers took off, thinking they could save a boatload by simply building a website, recalling the adage “build it and they will come…”
Here you can find ideas to help promote your event, build your campaign and grow your organization. Find out the best ways to use custom imprinted postcard magnets mailers. Discover why Postcard Magnets are a powerful way to promote your message.
I was browsing some old article files recently and ran across this piece on sales letters from more than 15 years ago. My first reaction was, “Crap. I’m getting old.” My second reaction was, “Hey, this ain’t bad.” While technology changes significantly and rapidly year to year, the principles of selling change very little. Stuff […]
Why How the World Sees You Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Sally Hogshead Have you ever taken one of those personality tests? – Tests with names like DISC, Kolbe Index and Myers-Briggs. While interesting, the focus of the results is ultimately based on determining “how […]
AUSTIN, TX—July 28, 2014—In an effort to make targeted direct mail simple and fast, QuantumDigital, based here, has announced that five additional Pizza Hut multi-franchise owners have selected to leverage the company's ... […]
The Fox affiliate in Detroit deserves some kudos for this hard-hitting investigative report on the direct mail fundraising racket. Since this is a topic I know a bit about, I figured I would rant a bit on its ups and downs. Here are ... […]
Every Door Direct Mail (EDDM) is a service designed by the United States Postal Service (USPS) to help businesses reach every address in a neighborhood. With a simplified form of addressing that does not require an actual ... […]