It’s one of the most challenging marketing assignments out there:
How to get hundreds of alumni to come together at a certain time and place?
Alumni are not an easy group to gather. First of all, they’re scattered just about everywhere. Second, they’re all doing their own thing: some are trawling for shrimp and some are running billion dollar conglomerates.
So do you send an email and hope for the best? Nope. At least according to alumni organizers at the nation’s leading colleges.
Hmmm. Is there something that other marketers should know? Yep.
Because what makes postcard magnet mailers extremely effective for college alumni groups, also makes them effective for anyone else with a message that needs to be seen.
Postcard magnets are really two promotions in one: a full-color, plastic laminated postcard that makes it into a mailbox, and a magnet attached that makes it to the fridge or file cabinet.
Most other ways to communicate, from letters to emails, just get lost in the shuffle.
But postcard magnets work almost magically. With a good mailing list, they reach a targeted audience. With good graphics, they grab attention. And with an appealing or useful message they’re kept in the home or office and are seen dozens of times per day.
What would you have to pay for a TV ad with that kind of coverage? Unless you’re GE or Coke, you probably don’t have enough.
But you probably can afford a postcard, a magnet and some bulk-rate postage.
So that’s why when it’s important to reach the right people with the right message, those alumni organizations may still have something to teach us.
Another marketing tip from magnetbyMail.com, your source for custom imprinted magnet mailers.
Here you can find ideas to help promote your event, build your campaign and grow your organization. Find out the best ways to use custom imprinted postcard magnets mailers. Discover why Postcard Magnets are a powerful way to promote your message.
I was browsing some old article files recently and ran across this piece on sales letters from more than 15 years ago. My first reaction was, “Crap. I’m getting old.” My second reaction was, “Hey, this ain’t bad.” While technology changes significantly and rapidly year to year, the principles of selling change very little. Stuff […]
Weekend Favs December Twenty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds but encourage you check them out if they sound interesting. The photo in the pos […]